Embracing Your Brand: A Journey of Transformation for Every Aspect of Life
Finding your brand—your symbols, colors, and identity—is a transformative experience that can positively impact every part of your life, including your health. It’s not just about crafting a polished appearance; it’s about aligning with your authentic self, understanding your deeper purpose, and fully embracing who you are inside and out.
Throughout my journey, mentors I've known are many, both in-person and through their texts, like Jung, Barbara Sher, Rick Wizard Merlin Levine, Sianna Sherman, and Trungpa Rinpoche have profoundly shaped my life. Barbara Sher taught me the importance of discovering and pursuing my true calling. Trungpa Rinpoche introduced me to mindfulness and spiritual authenticity. Rick is one of the wizards and astrologers I have studied with. At the same time, Tai Chi and other embodiment, somatic, Ki/Kundalini (yoga) teachers showed me how cultivating chi could be a path to health, vitality, longevity, and transformation. But while these great minds gave me insight, it wasn’t until I began working on my brand that everything truly clicked.
By refining my self-image, goals, and how I presented myself to the world, I wove the lessons from my mentors into a coherent vision for my life. This transformation wasn’t just about looking good—it was about embodying the growth and wisdom I had gained. It was about sharing that journey with others.
This transformation also involved knowing my archetypes, clarifying my message, and understanding my vision and mission. Personal branding became about defining these core aspects of myself and then bringing them to life in the way I showed up in the world.
Awakening: Discovering the Language of Colors and Symbols
The turning point came when I recognized that colors and symbols speak their own language. Colors are deeply emotional and personal, and symbols hold centuries of meaning in their simplicity. When I aligned my branding—both personally and professionally—with the colors and symbols that felt true to who I am, everything shifted.
I also began to understand how essential it was to incorporate my personal archetypes into my branding. Archetypes, the universal patterns of human experience, helped me understand the roles I naturally embody, like the teacher, healer, or guide. Aligning my brand with these deeper identities allowed me to connect more deeply with my purpose and communicate my message more effectively.
What is Transformational Branding?
Transformational branding is more than creating a logo or picking a color palette. It’s about aligning your message with the core of who you are and who you aspire to be. It’s about telling a story that resonates with your true self and invites others to connect with that truth. Transformational branding challenges you to step out of hiding, boldly embrace your identity, and live with purpose. And it requires you to know your archetypes, define your message, and articulate your vision and mission clearly.
- Archetypes help define the roles you naturally embody and how you express yourself in the world.
- Message is about what you want to communicate—your core beliefs and what you stand for.
- Vision is the long-term impact you want to create.
- Mission is the actionable purpose behind everything you do and how you’re making a difference.
The Impact: Living Out Loud
For me, transformational branding was an invitation to stop playing small. It was permission to step out of the shadows and into the light, to showcase my authentic self without fear. Once I fully embraced my archetypes, clarified my message, and focused on my mission, I began living out loud, fully expressing who I am in every aspect of my life. I became an active participant in my life—shaping my path with clarity, purpose, and intention.
How to Use Transformational Branding to Inspire Your Best Self
Here are a few ways transformational branding can help you unlock your potential and live more authentically:
- Discover Your Colors, Personality, Symbols, and Archetypes Start by exploring what colors, symbols, and archetypes resonate most with you. What colors energize you? What symbols represent your core values and beliefs? What archetypes feel like an authentic reflection of who you are? This preference—it’s about uncovering the visual and psychological elements that speak to your soul. I have used insights from my guiding values inventory, astrology, and personality type to guide me.
- Incorporate Authenticity in Your Messaging Once you’ve identified your colors, symbols, and archetypes, integrate them into your personal and professional brand. Let these elements serve as a constant reminder of your values, vision, and mission. Your messaging should reflect who you truly are, inviting others to engage with your story on a deeper, emotional level.
- Live Up to Your Brand Transformational branding is not passive. It challenges you to embody the values and vision that your brand represents. Live out your brand's principles, and let your actions speak as loudly as your visuals. Your life becomes the story your brand tells.
- Inspire Transformation in Others When you express yourself authentically, you inspire others to do the same. Share your journey—how embracing your true colors, symbols, and archetypes has transformed your life. By living authentically, you become a beacon for others who are looking to embark on their own journey of self-discovery and transformation.
Conclusion: A Call to Shine
Transformational branding is not just a marketing strategy—it’s a lifestyle. It’s about making the conscious decision to be true to yourself and express that truth boldly and creatively. As an introvert with a strong message, I feel I do that through my writing and presence, as quiet as that may be. As I’ve embraced this path, I’ve discovered my true self and remembered that deep down, I always wanted to inspire others—to help them find and express their best selves.
When you find your colors, symbols, archetypes, and message, you’re not just building a brand—you’re discovering a way to live in alignment with your true purpose. Every choice you make in your brand tells a part of your story. So, what story do you want to tell?
Let Your Journey Begin!
Share your thoughts or experiences in the comments below. Let’s inspire each other to live boldly and authentically.
About the Author:
Karin Collinsworth, Diabetic, Health Coach, and Entrepreneur, combines over thirty-five years of experience in diabetes management, research, yoga, and wellness. As a Type 1 diabetic who has participated in landmark clinical trials regarding blood sugar disease (the DCCT and EDIC trials) while studying holistic alternative healing methods such as nutrition, yoga, and personal development, Karin brings the best and firsthand insight into her coaching clients in her Holistic Metabolic Mastery program. Based in Seattle and founder of Blood Sugar Dogs Coaching and Ideas and Insights, LLC, Karin blends a passion for health and information technology to improve the world, focusing on metabolic mastery and helping clients achieve their personal best. Contact her via a comment here, joining her Holistic Pathways Facebook Group, or inquiring about a Metabolic Mastery Strategy Session.
